Black Dot Customs is a vehicle customiser that specialises in custom fabrication, engineering and mechanical work based in Auckland. They produce high-quality custom work to each of their client’s requirements, whether it be a 6-point roll cage, custom exhaust manifold or a tubbed rear end, Black Dot Customs delivers a finished product that is hard to beat!
We were tasked with creating the logo & branding for Black Dot Customs and given free-rein on the design. After a few initial concepts we decided on the finalised logo, the stylised word “black” subtracted from a black circle or “dot”, resulting in a clean, minimalistic logo. Keeping the logo features minimal helped to create an icon that is easily recognisable up close and from a far.
The logo can be used in any colour as the word black is always visible, and we are able to change the “dot” to any colour required while the brand identity remains easily recognisable. Since this logo is going to be used on a variety of different vehicles and items, it was important to not restrict it to having to use one or two particular colours.
The logo is very flexible while also solid & distinct which is the perfect match when Black Dot Customs needs to put their brand on one of their many different completed masterpieces.